Monthly Archives: October 2017

Annuity Lead Generation

Copyright 2006 Brian Maroevich

If you want to generate more annuity leads from your marketing efforts, here are five annuity lead generation tips you should consider:

Your Audience: Whether you are marketing on the Internet, using direct-mail, or creating display ads, marketing to the right audience is crucial. Even the best marketing piece or sales presentation is worthless if it’s presented to people who are not interested!

Do your research. Who is your target audience? What do they read? What are their fears? What are their desires? These are just some of the questions you should ask, and once you have the answer you are on your way to uncovering a hungry market.

Benefits: Although it’s important to know your products thoroughly, it’s equally as important to know the benefits of each feature. Agents are so focused on how an annuity works that they often lose sight of the benefits. It’s what drives your prospect to respond to your offer or sign the application.

A good exercise is to squeeze out as many benefits you can for each feature of your annuity, and write them down. This will not only help you in your annuity lead generation efforts, but it will help you sell more annuities as well.

Do you really want to market a product?: One thing is for certain, if you’re marketing a financial product like an annuity, you can expect small response rates. The reason for this is that your potential prospects have been hit with advertisement after advertisement on the advantages of owning products like annuities. As a result, your prospect is more likely to throw your marketing in the trash, or simply click delete.

An alternative to marketing annuities on the front end is to create what is called a “lead generator”. A lead generator comes in many forms, but the most common is an information product. In this case it would be a booklet, report, or something similar. Do not mistake this for a brochure. A lead generator, written properly, works more like a sophisticated sales letter.

Instead of advertising an annuity, you would advertise your lead generator. The key is to use the lead generator as a tool to capture your prospects contact information, and as a result, you build an extremely valuable list that most agents and financial advisors would crawl over broken glass to own.

Systemize: Whether you decide to market an annuity on the front end or use a lead generator, it’s important to systematize your marketing system. Studies show that it can take up to 17 contacts to make a sale. In other words, for every lead you generate, you should have a sequence of follow-ups ready to go.

Test: Another important area you should consider is testing small. Once you decide upon your market and how you want to generate leads, test a small ad or test a small number of names on a well selected list. If your response rates do not provide you with a decent return on investment, you haven’t wasted a lot of money.

Secondly, you can find out where you went wrong in your marketing system and fix it. Once you have a profitable annuity lead generation system put together, you can roll it out on a bigger scale.

A successful annuity lead generation program has the best chance of success when you target the right audience, uncover the benefits of your product, choose the right approach, follow-up regularly, and test small (to get the kinks out).

Annuity Transfer – What Are The Risks

Many people who know in the back of their minds that they got the possibility to transform a monthly payment or annuity long term payments into a big lump sum and by that to relieve some temporarily financial problems, or need to buy a new car or a house or help their children and so forth are tempted to exercise this process into action.

Although it is a very natural feeling and sometimes even a real life need or deep inner quest for power and control, it is not in their best financial interest to say the least.

It is no wonder that the U.S federal laws encourage long term payments in both cases like Structured settlements and lottery winnings. There are many good reasons for that and I’m going to spell them out as clear as I can.

– In some countries around the world it is legal to pay for lottery winning in one lump sum. Experience shows many of these people lose most or all of their money in a few years time, due to the following reasons:

– Ordinary people who get into their possession a very large sum of money don’t really know how to manage their treasure or how to invest it wisely, they are not prepared for it and they are overwhelmed with a delusion of over abundance of wealth, they become totally careless on how and on what they spend their money.

– Even if they invest their money, they go for high risk speculative investments as they try to get high yields. Instead of going for a much solid and safer, “widows & orphans” type of investment portfolio. Neither do they go for the golden middle way in between of a mixed portfolio. They don’t use investments advisers or financial consultants.

– They become over generous with their family and friends, they buy their children homes, cars or any other materialistic requests, they ” lend ” money to a friend in need…

– They listen to shrewd business people who talk them into investing into all kinds of business adventures that seems to them very profitable but in a short while turn into total failures and the money is gone.

– All kind of addictive behaviors like betting horse races or going to play the roulette in the casino are now intensified with the feeling of power and wealth, it might drive the person to gamble high sums of money as if there is no tomorrow.

– Believe it or not but criminal elements might engage in putting pressure to extort monies from the overnight rich poor guy. They might threaten to harm his family etc’

– Charity institutions start to call all day and night asking for donations to a very noble causes, they even send some slick reps to convince him to donate money.

– His own children, some times his spouse becomes very greedy and exert emotional pressure to give them more and more money. In some cases the sudden riches literally ruined the families.

As I have shown you above, getting a large lump sum of money might be a risky thing, this is In addition to the fact that you are loosing a lot of money which was Tax free, that alone might be a difference of anywhere between 35% – 65% , add to it the profits of the fund who bought the annuity from you and you are loosing big time. It is not recommended for an injured or a disabled person, to transform the whole Structured Settlement long term payments into one big lump sum or you might find yourself one day without the money and facing high medical expenses and other bills you cannot afford.

Best Advice to Help You Save on Car Insurance

You can spare great cash on your auto protection. What’s critical, you can do it such that the terms of protection and the measure of a likely crash or thorough scope are not influenced by any means. Much of the time it’s the total an insurance agency needs to acquire on its customers. Anyway, every customer has the privilege to get a rebate for this administration and to burned through cash on you, your family, amusements, obtaining a few products or overhauling of a similar auto.

No one gets a kick out of the chance to overpay 10-20% and considerably more for either staff. Simply figure what you could purchase for this 20%!

Here are a few clues to enable you to chop down costs on auto protection:

1. As of now at the season of purchasing an auto acclimate with the rundown of most much of the time stolen autos accessible on the web. Insurance agencies mull over such measurements. Try not to buy such a “dainty for hoodlums” and a protection approach won’t be an extravagance for you.

2. Dissect the market before settling on decision. Analyze costs and terms of various organizations (for instance, different online administrations offer plausibility to think about protection rates of the country’s best insurance agencies.) It’s smarter to manage coordinate specialists who offer protection specifically to the buyers then with go betweens. The last may energize their expenses to 15 % of the aggregate cost. When you single out a few most proper variations ensure those organizations have a decent notoriety. You may likewise need to check with your state’s division of protection to see whether a specific organization has a high number of shopper protestations.

3. The model of your auto can influence the costs. No safety net provider will reveal to you that, unless you inquire. The accident protection organizations have an uncommon rating framework for each auto make and model. Most utilize a framework which begins with the cost of the vehicle and after that components in wellbeing and burglary information. Autos are given a rating from 1 to 27, and the higher the number, the higher your premium. Look into your auto’s relative hazard with MSN Money’s examination apparatus. In case you’re purchasing another auto, get some information about the distinction in premiums for autos you’re thinking about. Look online for the most recent best 10 records on the most costly autos to protect, and the slightest.

4. Your credit report can influence whether an organization needs to guarantee you and on what terms. The truth of the matter is whether you pay your bills in time they view you as a steady and mindful individual. In the event that you have a few issues with it simply hold up a month and endeavor to tackle them before applying to an insurance agency. Most back up plans utilize something many refer to as a “protection score” to survey your hazard as a driver, and a protection score puts a heavier weighting on charge paying consistency of a purchaser.

5. Expanding your deductible can cut your premium. Deductible alludes to the sum an auto proprietor imparts to the insurance agency while making a claim. Furthermore, since protection is intended to cover the huge stuff you can’t deal with serenely without anyone else (not the little things), having a higher deductible can bode well. By and large, expanding your deductible from, say, $200 to $500 could decrease your premium by 15% to 30%.

6. The age and great driving background can likewise chop down the cost of a strategy. In the event that few individuals have a legitimate authorization to drive your auto, your superior will be figured on the premise of the most youthful and most unpracticed driver.

7. In the event that you are a sheltered driver, i.e. haven’t encountered auto collisions, driving infringement, plastered driving feelings, and so forth that will cause your protection premiums to fall. In the event that you do in actuality have any of these, try to deal with them and contract a lawyer if necessary to get them off of your driving record.

8. If its all the same to you your auto being repaired at the administration station, pointed by the insurance agency, it will diminish the cost of protection as well. Yet, there is an awesome shot that you should remain in a long line to have your auto repaired.

9. In some cases insurance agencies offer different rebates, for instance when you change from an adversary organization, or drag out an agreement with your guarantor. Rebates are additionally accessible for “safe” drivers and for the individuals who safeguard at least two items (two autos, a house and an auto, and so on.)

10. One more variation which encourages you to save money on auto protection is to arrange an approach on the web. Insurance agencies spare much cash on staff and office condo giving such administrations, accordingly can concede considerable rebates.

11. Establishment of security and wellbeing gadgets like auto caution, following framework, electronically monitored slowing mechanisms, programmed safety belts and airbags in your auto fill double needs. They make your auto less inclined to burglary and pull in rebates from collision protection organizations.

12. Individuals from the American Automobile Association (AAA) spare millions every year on their accident protection as a gathering just by giving their enrollment data when purchasing their collision protection. There are numerous other set up proficient affiliations you might be a piece of and can appreciate rebates on your protection designs.